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Alladdin

Set a selling price from your cost

Enter what the item costs you and the markup you want on top. The calculator gives the selling price, the profit and the margin that price leaves.

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Selling price from cost plus markup

Amounts in MAD, excluding TVA (HT). Markup is applied to cost.

Profit
180,00 MAD
Margin
23,08 %
Selling price (MAD)
780,00 MAD

A general calculation from the figures you enter. Check the result before you use it in a quote or a decision.

How it works

Markup is a percentage added to cost to reach a selling price: price = cost × (1 + markup ÷ 100).

With a cost of 600 MAD and a markup of 30%, the price is 780 MAD and the profit is 180 MAD. The margin on that price is 23.08%, lower than the markup, because it is measured against the price and not the cost.

Using it

  • Work in prices excluding TVA, then add TVA at 20%, 10% or exempt on the invoice.
  • If a customer asks for a given margin rather than a markup, use the profit margin calculator.

Questions

How is a 30% markup different from a 30% margin?

A 30% markup on a cost of 100 MAD gives a price of 130 MAD. A 30% margin means profit is 30% of the price, so the price would be about 142.86 MAD.

Does the result include TVA?

No. It is a price excluding TVA (HT). Add TVA on the invoice at the rate that applies to what you sell.

What markup should I use?

The calculator does not suggest one. It depends on your costs, your market and what customers accept. Check it against your overheads with the break-even calculator.

Go further

Price from the cost you recorded

Keep the cost of each product in Alladdin and put it on quotes and invoices with the price you chose.

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