Alladdin

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Alladdin

No enquiry left without an answer

A phone call, a message, a contact met at a fair: each one becomes a lead in Alladdin with a source, a status and someone responsible for it. You see which enquiries are waiting and move the good ones onto your pipeline.

  • Source and owner on every lead
  • Statuses you define
  • One step from lead to deal

Every enquiry in one list, wherever it started

Leads stop living in notebooks, inboxes and phone histories. Add them as they arrive, or import a list from an event or an old spreadsheet.

  • Added by hand in seconds

    Name, company, phone and what they asked about. Complete the rest later.

  • Imported in bulk

    Bring a CSV or Excel file and map its columns to the lead fields.

  • Created from forms, email and the API

    Embed forms on your website, connect an email integration or use the API: submissions become leads instantly, with their source.

How a lead becomes a deal

  1. 1

    Record where it came from

    Choose the source: referral, website, social media, fair or a source you add. Over time you see which channels bring real business.

  2. 2

    Give it an owner

    Assign the lead to the person who will make first contact, by hand or with rules by territory, product, source or round-robin. It appears in their list.

  3. 3

    Move it through your statuses

    New, contacted, qualified, or the steps you prefer. Filter the list to see what has not been touched.

  4. 4

    Plan the follow-up

    Schedule the next call or visit from the lead. It goes into the owner's calendar.

  5. 5

    Convert it

    When the lead is a real opportunity, turn it into a deal on the right pipeline. Its details and history go with it.

See which leads are going cold

Filter by status, owner, source or date added, and score leads from their actions and attributes, such as website visits, email opens and form submissions, so the best opportunities surface first. The leads with no activity for a while are the ones to call today.

  • Custom fields

    Add what matters in your trade: city, sector, budget or the product they asked about.

  • Tags

    Group leads for a campaign, a region or a season.

Lead management questions

What is the difference between a lead and a deal?

A lead is someone who has shown interest but is not yet qualified. A deal is a real opportunity with a value and an expected close date, placed on a pipeline.

Can I import leads from a spreadsheet?

Yes. Import a CSV or Excel file and map each column to a lead field before the leads are created.

Can leads be created from my website?

Yes. Leads can be created from web forms embedded on your site, from email integrations or through the Alladdin API, with their source recorded.

Can I see where my clients come from?

Yes. Each lead keeps its source after it becomes a deal and a client, so you can filter by source and see which channels bring business.

Who can see a lead?

Anyone on your team with access to the CRM. You choose each user's access in their role.

Record your first lead in a minute

Create your account, set your lead statuses and add the enquiries you are already working on.